Everyone knows Twitter is public, right?!  Actually I am often surprised at what people say on a Tweet; things can come back to haunt you if said in public.  The proof is now upon us.

Twitter are partnering with data providers to make the last two years worth of Tweets available for market research purposes!  Previously users could only see the last seven days, and companies could get the last 30 days.

Datasift in the UK are the first to offer this service, saying they are capturing around 250 million tweets per day.  These can then be analysed for content, social connection and location specific data.

An interesting quote from Gus Hosein, executive director of Privacy International:

People have historically used Twitter to communicate with friends and networks in the belief that their tweets will quickly disappear into the ether.

I'm not sure I entirely agree; anyone with a basic grasp of Twitter will know it is public so using the tool to communicate with friends on more private matters, with the assumption it will disappear, is crazy.

As we continue to build our online Social experience we should also consider the wider audience -- try not to sell your soul to the devil in the process!

Private Twitter accounts, Direct Messages and deleted Tweets are not included in the archive - phew!

site by DAJ