The Times newspaper is to start offering one years free subscription to Spotify, the online music service.
It's the latest attempt by The Times to retain and grow its electronic subscription base; currently running at around 370,000 members.
The offer will launch in the Sunday Times on 9th February 2014, with a week-long set of features.
Katie Vanneck-Smith, chief marketing officer of News UK, said:
Music is one of the top passions of readers of The Times and The Sunday Times and it is our aim to provide new services to our membership base to add value to their subscription.
Digital Times costs Â£6 per week (Â£312 per year) and Ultimate (including the physical newspaper) is Â£8 per week (Â£416 per year).