ExclamationI'm often frustrated by journalistic nonsense and shallow speculative reporting.

You know the stuff.... an article citing 'insider' sources or 'those close to the product'. Even worse are writers who fashion a 'fact' based on their own limited knowledge.

When I started this blog over two years ago I was quite clear; I would not report on unsubstantiated stories and rumours. I believe I have stuck to my principles.

Two reports irritated me this week and they are classic examples of the fiction-fair of news stories.

Firstly, a story from Jessica Lessin, who proclaims to be "an award-winning journalist, who spent the past eight years as a reporter and editor for the Wall Street Journal".

The work of fiction, co-authored by Amir Efrati, proudly proclaimed that Amazon would be offering a smart phone and it would be free. The story was quite specific on that detail, even discussing how Amazon would monetize the offer.

The unsubstantiated rumour then went viral with countless media outlets and bloggers all offering an opinion on it.

Two days later Amazon was forced to issue a statement, "We have no plans to offer a phone this year, and if we were to launch a phone in the future, it would not be free."

Some stories have since vanished from blogs, others published a new story with the denial. A new blog post on the Jessica Lessin site had an odd spin, stating the "company [Amazon] previously declined to comment to us."

Moving on to another non-story...yesterday a story appeared suggesting that Google had redesigned their corporate logo for a flatter feel. Immediately this was shared on social network sites and blogs. People took to their keyboards to discuss the 'trend to flatter images'; others defended the raised look.

A few hours into the tomfoolery and Google had to defend their logo. It is not a replacement Google logo, but a slightly more simplistic version used where the bevelled logo may not appear well. It had been used in error within the latest Chrome for Android beta, but has since been updated!

Is this really the kind of news we are all interested in -- gossip? I personally prefer facts.

In a few hours Apple have a press event at their Cupertino headquarter. The rumours in the last few weeks (almost months) have been mind-numbingly tedious. It will be interesting to see just how much mis-information there actually is.

So for my 240th blog post I find myself discussing ineffective industry reporting :-o What to you think? Do we gain anything from the rumour mill?

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