Pinterest LogoRemember Pinterest, the online scrap book? Launched in March 2010, initially as a closed invitation only service, it is now ready to step into advertising in a bid to generate income. It was inevitable -- the company has had tens of million of dollars of investors money and they will be keen to see a return.

Pinterest has adopted a similar advertising model to Facebook and Twitter -- adverts will be sponsored and inserted directly into your board. In a "Planning for the future" chatty email purporting to be from Ben (Ben Silbermann, co-founder of Pinterest)

I know some of you may be thinking, "Oh great...here come the banner ads.” But we’re determined to not let that happen.

He promises the adverts will be:

  • Tasteful—No flashy banners or pop-up ads.
  • Transparent—We’ll always let you know if someone paid for what you see, or where you see it.
  • Relevant—These pins should be about stuff you're actually interested in, like a delicious recipe, or a jacket that's your style.
  • Improved based on your feedback—Keep letting us know what you think, and we'll keep working to make things better.

It is likely Pinterest adverts will focus primarily to women's interests; their largest audience. Pinterest has an apparent valuation of $2.5bn after a $200m fundraising round. In July 2013 there were an estimated 46 million users on the service, but no detail on activate users.

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