At the Web 2.0 Summit yesterday Google announced some long awaited features for Google+, their Social Networking platform.

Vic Gundotra, Google's senior vice president of social business at Google said "By Christmas you will see the Goolge+ strategy coming together.  The reality was that we had to prioritize doing some work and we didn't anticipate such fast growth"

In the first month of public access to Google+ it has had 40 million users sign up -- of course there is no detail on how many people then thought "Oh, what's that all about" and never used it again.

Co-founder of Google, Sergey Brin, confirmed some key details:

  • In the coming days Google App accounts will finally be able to use Google+.  This failing caused much criticism at launch.
  • Within weeks the company will activate "brand pages" allowing corporates to have a presence on the service.
  • Also promised was the ability to use the service with an anonymous name.  Many have complained that they must use their real name to use the service.  Personally I can't see the problem.  Anonymous users tend to want to use these services to moan and criticise without having the courage to stand up personally.  I'm sure there are valid reasons for Anonymous!

These are all welcome changes to Google+ which may help propel it further into the hearts and minds of the population.

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