Anyone who keeps up with IT news will know that this weekend was a disaster for Blackberry and the launch of their cross-platform messaging service.

The failed rollout is yet another example of a Blackberry debacle, however journalists were, in some cases, just too eager to report on BBM.

In the interest of breveity a quick recap -- BBM was supposed to rollout to Android on Saturday 12noon UK time, and midnight on Sunday in each country from Apple's iPhone.  Several hours into Saturday there was no sign of the Android app and no apology from Blackberry.  Over 12 hours later they finally admitted problems in a blog and ceased the attempted roll-out.

In the iterim it seemed thousands of people wanted to 'be first'. I blogged about how to identify a fake app as I watched the Android Google Play store fill up with rouge applications attempting to cash-in on the interest of BBM. That blog post was read 311 times within the first hour of publishing -- a record for theOnlyCog!

It seems our professional journalists are also too eager.

The Cult of Android blog was far too keen and even went so far as to publish a blog proclaiming "BBM Now Available On Android & iOS" - this at 5:45am PDT 21 Sept.  At this point it was already clear there was no App, and Blackberry had already said they were stalling it.

Cult of Android BBM Error

Killian Bell's article started:

BBM for Android and iOS is now officially available to download from the App Store and Google Play

I think the only thing missing was a fake review!  Some 24 hours on and the post is still on their blog; at the very least it should be edited to be more accurate!

This really is a shocking reminder of just how little effort goes into some of the writing on the web!

It seems that Mike Elgan also got caught out. He bills himself as "Writer, columnist and blogger" and has amassed over 2.6million followers on Google+, yet he downloaded a fake BBM app and moaned about it.

Mike Elgan BBM error


After some criticism from his followers he tried to spin the story and blame Google themselves.

While I'm not a fan of Mike's writing (too Google pro, and anti anything Apple/Microsoft - the world needs balance!), he does have a valid point.  Google should be more in control of their App store. It appears far to easy to put up a fake app, and also masquerade as a valid company.

Call me a sceptic, but I do wonder if Mike actually did this simply for the exposure! Surely he couldn't be duped by such a clear fake?

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