Coldplay, the UK alternative rock band, have decided to shun streaming services such as Spotify for their latest album, Mylo Xyloto.

Fans need to download the album via iTunes or other music online stores, or purchase a physical CD.  Their label, EMI, said "We always work with our artists and management on a case by case basis to deliver the best outcome for each release."

Coldplay claim they are attempting to enforce their album being heard as a whole work, rather than a series of singles.  This claim seems to be technically inaccurate as you can actually download individual tracks from the album on the iTunes store.

Other artists have tried to force their own ideas on the digital market for a variety of reasons but eventually accepted the inevitable.

The Beatles were absent from iTunes but this was down to a dispute with the name 'Apple' as The Beatles owned the name Apples Corp.  Eventually Apple Inc, EMI and The Beatles settled their differences and their work appeared in November 2010.  Rock band AC/DC refuse to publish digitally to this day!

One thing is for sure, the world is changing and people's listening habits are different.  We now expect instant gratification and the idea of purchasing a physical CD is becoming more alien with each year.  Our music chart, once the most anticipated music announcement each week, is now calculated mostly on downloads and can change within hours.  Songs long since forgotten by the masses can quickly elevate back into the high chart positions in the blink of an eye.

The clever will survive, the foolish fail.  It will be interesting to see where Coldplay end up!

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